2025

Bloom

redefining impact on biodiversity intelligenge

Urban biodiversity is essential for creating resilient ecosystems, yet efforts often remain scattered and siloed. Enter Bloom—a digital platform transforming beehives into actionable sustainability insights. Developed in collaboration between Humblebee and Stadskupan through HIVE14, Bloom provides governments, scientists, and businesses with real-time data on biodiversity health, bridging the gap between ecological research and urban planning.

SETTING

Humblebee's HIVE14, a student-driven digital innovation lab, in collaboration with Stadskupan, a urban beekeeping organisation.

CHALLENGE

How might we leverage beehive data to create scalable and actionable biodiversity intelligence, fostering collaboration between researchers, policymakers, and businesses?

IMPACT

Bloom transformed urban biodiversity efforts by centralizing pollen analysis, ecosystem monitoring, and policy insights, providing Gothenburg with a data-driven sustainability framework that positioned Stadskupan as a leader in urban biodiversity intelligence beyond beekeeping services.

SDGs ALIGNMENT

  • Sustainable Development Goal 10: Reduced Inequalities, represented by an equalizer icon on a pink background.
  • Sustainable Development Goal 11: Sustainable Cities and Communities, represented by a cityscape icon on an orange background.
  • Sustainable Development Goal 13: Climate Action, represented by a globe icon on a green background.
  • Sustainable Development Goal 15: Life on Land, represented by a tree and land icon on a green background.
read more about each at https://sdgs.un.org/goals

01 UNLOCKING BIODIVERSITY

Understanding the Problem

Bees are crucial to biodiversity, yet their impact remains undocumented in urban settings. Stadskupan’s urban hives held untapped potential—not just as pollinators but as data points in measuring environmental health.

However, the lack of a centralised data platform meant insights were scattered, and stakeholders lacked the means to translate biodiversity data into action.

An infographic summarizing research findings on Seasonal Affective Disorder (SAD) among students, based on 25 survey responses and 7 interviews. It highlights how reduced daylight impacts emotions and behaviors, with 44% of participants suspecting they experience SAD symptoms. Key coping strategies mentioned include taking Vitamin D, attending social events, focusing on joyful activities, staying active, and maximizing daylight exposure. Quotes from participants illustrate personal struggles, such as decreased motivation, challenges with routines, and feeling depressed. Additional data shows the perceived commonality of SAD, its effects on energy, productivity, sleep quality, and academic performance, and a lack of public resources addressing these challenges. The infographic emphasizes the need for better education and support for those affected by winter depression

Preliminary Research on Seasonal Affective Disorder (SAD)

Ecosystem Mapping

Through stakeholder interviews, co-creation sessions, and system mapping, we identified three major challenges:

Fragmented Data

Pollen analysis lacked a structured framework to inform decisions.

Stakeholder Silos

Scientists, businesses, and policymakers operated independently, missing opportunities for collaboration.

Unclear Impact

Companies sponsoring hives had no measurable way to validate biodiversity improvements.

Reflecting on the Journey

The Bloom project was an exercise in bridging disciplines, fostering collaboration, and translating ecological data into impact. It reinforced the importance of small, strategic interventions that build towards systemic change while ensuring continuous iteration and feasibility from concept to implementation.

Key Takeaways
From Small to Big Systemic Impact

Instead of a radical overhaul, we made incremental improvements that fit within existing ecosystems. This ensured measurable and adaptable interventions with immediate impact.

Iterative Development

Bringing developers in early prevented handover issues and ensured a feasible, user-centred solution. This continuous collaboration bridged design and tech.

Key Challenges
Navigating Complexity

Aligning scientists, policymakers, and businesses required careful facilitation. Co-creation was essential, ensuring that each stakeholder’s expertise shaped the platform’s functionality.

Maintaining Scalability

Applying futures thinking helped us envision long-term value and define phased growth strategies, ensuring gradual adoption and financial sustainability.